Empowering Nonprofits Through Data


Chari Smith

Founder, President

Chari Smith believes evaluation should be accessible, practical and usable. She founded Evaluation into Action to help nonprofit professionals create realistic and meaningful program evaluation processes. She has taught several workshops helping nonprofit professionals understand the value and use of program evaluation. Recently, she was the opening keynote speaker at the American Evaluation Association Conference. Her book, Nonprofit Program Evaluation Made Simple: Get Your Data. Show Your Impact. Improve Your Programs., provides step by step instruction on how to do program evaluation. Learn more at www.evaluationintoaction.com/book.

Chari is a proud member of the Oregon Program Evaluators Network (OPEN) and the International Society of Evaluation Education (ISEE). She is also an active member of the American Evaluation Association (AEA) and serves on their Nonprofit and Foundations Topic Interest Group (TIG) Leadership Council. As of summer 2021, she is also an adjunct faculty member for the University of Portland’s Pamplin School of Business Nonprofit MBA program. Chari is passionate about her work and brings her enthusiasm, insight, and expertise to each project.

Christine Chvatal

Research Associate

As a Research Associate with Evaluation into Action since 2011, Christine enjoys seeing the results that nonprofits can achieve by using data effectively to reach organizational goals and improve programs over time. Christine applies her keen eye for detail to researching, analyzing, and communicating best practices and recommended evaluation methods to help organizations improve decision making and more effectively use resources. She has a depth of experience in the fields of education, health care, information technology, and the arts. Christine holds a BA in Sociology from Loyola University of Chicago and an MBA from the University of Arizona.

Key Partnerships

Folklore Media

Robyn Taylor is our graphic guru. We have a long partnership to produce quality visualization products for clients. You can find her at Folklore Media, where she also does film, layout, and all things visual.

NPC Research

We have a long history of working with NPC Research on a variety of projects. Their expertise in data analysis supports projects with large volumes of data, resulting in a meaningful and useful report. Their statistical analysis skills complement the quantitative and qualitative data needs our projects typically require..

We are lucky to have Chari in our community.

Chari Smith has been a presenter in our Certificate classes, Leadership Classes and Conferences.  We rely on Chari to bring valuable information that is presented in an interactive manner engaging everyone in the process of appreciating, using and interpreting data for evaluation purposes.  It’s an important element of a strong nonprofit and we are lucky to have Chari in our community.

Agnes Zach, Executive Director Willamette Valley Development Officers (WVDO)

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